Tag Archives: social listening platforms

Social Listening – Everything You Need to Know

If you are a marketer then you know how much time you have to commit to knowing and comprehending how your consumers really feel about your product/service, communication tactics, and brand with the help of different social media marketing tactics. As there are so many vital social media platforms, keeping track of everything your consumers are expressing is no easy task. This is where “social listening” can help. But what it is? And is it for you? Well, to answer this question and in a way get you to jump on this bandwagon, next to a brief social listening wiki along with its benefits and ways to incorporate it has been mentioned. So, read on to find out more.

About Social Listening

It can be defined in simple words as a process of continuous analysis and monitoring of different social media channels for both negative and positive feedback and mentions about your business and anything else associated with it. Its main job is to look out for specific industry keywords, brands, and topics along with mentions of competitors.

Two steps are involved in social listening, and they are “monitoring” and “action”. This is the main reason why social listening is recommended to all kinds of marketers. A marketer needs to analyze online conversations and interactions, and also take proper actions on basis of the information received from the analyzing and monitoring process.

The monitoring step involves monitoring different social media channels for any type of mentions of your products, related keywords, brand, and competitors. On the other hand, the “action” step is related to analyzing the information collection for ways to put what you learn into action. So, this can be as small as responding to a satisfied consumer or something huge like changing your entire brand positioning.

Based on different social listening available online, it can be said that it will only be considered social listening if certain specific actions took place after information was gathered.

Benefits of Social Listening

  • It allows increased effective engagement with the targeted consumers which can heighten brand loyalty in the long run.
  • You can track as well as oversee trends. This will help you to set up public relations team, design the needed department, and make meaningful collaborations to take your brand in new directions.
  • Public crisis or backlash is somewhat inevitable if you are not paying attention. Social listening platform assists in crisis management that can help a company to be diverted from the ugly situation.
  • You will be on top of your competitors effectively and timely allowing you to plan and execute your business goals better.

How to use Social Listening

  • Different paid and free social listening tools are available and you should consider them to make the process easier and quicker.
  • Choosing the correct keyword, phase, and/or topic is crucial as it will make the monitoring step much more effective.
  • You have to choose the correct social media platform to ensure a fruitful outcome for the action taken. B2C should stick to YouTube, Facebook, Reddit, Twitter, Instagram, etc. Whereas, B2B should consider platforms like YouTube, Reddit, Twitter, and most importantly, LinkedIn.

To conclude

There you have it; this was a short social media mention that hopefully helped you to understand how important it is for you and your brand. Fortunately, there are many agents and companies that provide this service in an impeccable way at a reasonable price. If you are struggling with it, then it is highly advisable that you take the help of such a qualified service provider to enjoy all the benefits that social listening has to offer.

Contact Us:

Lumino Digital

Address:316 Corona St Denver, Colorado, 80218
Phone: 720-263-1497